The Neon Rider: A retrowave tinged creation I developed based around a mysterious masked rider with a taste for vengeance. The project went from concept to reality in 2020 in collaboration with gaming hardware house Steelseries following the cult status it achieved.
Go for Glory.
In collaboration with the Japanese design house NC Empire, Steel Series and Red Moon Workshop- We developed a line based off the iconic CSGO line we developed called Neon Rider. Steeped in retrowave ooze- Myself and Andrew Helenek shot and directed a hybrid live action/CG trailer. We also created an original score with Danish EDM artist ARCIEN. I took care of direction, product design and coordinating with the Japanese design house NC Empire.
— PROJECT NAME
Neon Rider X Steelseries
— ROLE
Art Direction
— DATE
March 2020
As a multimedia experience project, the Neon Rider X Steelseries project was a major success as a limited run and marketing exercise, selling out instantly. Our first foray into physical limited runs, this project was an amazing learning experience across different genres.
From a videogame creation into a tangible one, this was a memorable experience.